Impact maturity assessment

A short 10 minute questionnaire to help you and your product/service team assess your impact maturity. Score your team’s activities on the following on a scale of 1-10 (1= not at all, 10= very much). Add the scores up at the end to get an indication of your current maturity.

Overall Impact Intent

To what extent does your team;

1)

Have a clear articulation of the impact you aim to achieve longer term, on your users, customers, wider society and/or the environment? (1-10)

Use your impact goals to drive your decision making? (1-10)

Take steps to ensure (legally or through internal/external commitments) that your social or environmental mission will be maintained over time? (1-10)

2)

3)

Design Intent

To what extent is your product or service designed to;

4)

Materially improve the livelihood or wellness of your customers or their communities (1-10)

Preserve or restore the environment? (1-10)

Benefit users/customers with access needs or who have typically been underserved? (1-10)

Adhere to external certifications or approvals that validate the positive impact / mitigate negative impact of the product/service on people and planet? (1-10)

Serve the needs of our society and planet - ie. it responds to clear evidence of what users / society /the environment need and want? (1-10)

5)

6)

7)

8)

Measurement Intent

To what extent does your team;

Have a clear view of the indicators and metrics you are using to track the impact of your product on users, customers, wider society? (1-10)

Collect, analyse, review and report on the data showing the impact of your product or service on users, customers, wider society, the environment. (collection might be through e.g qualitative research, surveys, or more in depth outcomes and impact assessments)? (1-10)

Have methods of measuring and/or managing the potential unintended consequences or harms of your product/service on users, customers, wider society? (1-10)

9)

10)

11)

Add your scores

Once you've completed the questionnaire, add up your scores. You should have a minimum of 11 and a maximum of 110.

Results

Score of 11-40
Bronze

It sounds like you're starting out on your impact journey.

Your team has the opportunity to get the foundations in place for maximising your impact. Begin with using this question set to align your team on your opportunities for impact. Answering these questions will help give the team focus on what you want to achieve and for whom, before exploring outcomes and measures.

Score of 41-80
Silver

It sounds like you're making some great progress on your impact journey.

You may already have the foundations in place, and you’re now in the process of establishing more rigorous methods and processes for tracking towards your impact aims. Focus on reviewing any strategic documentation you have, creating an impact map and impact measurement plan if you don’t already have one, and getting the processes in place for measuring and reviewing your impact in a more structured and consistent way.

Score of 81-110
Gold

It sounds like you're already ahead in maximising your impact!

You may already have established structured and consistent methods for defining and measuring your outcomes and impact. Keep going! Continue reviewing what you have, challenging any assumptions you’re holding, and run an impact mapping exercise to sense-check your current thinking.